![]() ![]() Instead, it earned money through “affiliate” links, which pay a referral fee when links to products are clicked on and a product is purchased. It hired professional reviewers to sample and test every major product in a specific category-headphones, cameras, disk drives, etc.-then picked one to recommend. Get Data Sheet, Fortune’s technology newsletter. Lam quit Gizmodo after five years of editing the site and driving it to new traffic heights-including the scoop of a lifetime, when he got his hands on a prototype of the iPhone 4, an event that led to a series of awkward personal calls from former Apple CEO Steve Jobs.īurned out by the never-ending race to boost traffic, Lam moved to Hawaii to surf, and in his spare time he started a small review site focused on gadgets, originally as part of a blog network called The Awl. ![]() When it comes to the what, The Wirecutter and sister site The Sweethome are technology and consumer-product review sites started by Brian Lam, a former editor of the tech site Gizmodo, which at one time was part of Nick Denton’s Gawker Media empire (which went bankrupt and was bought by Univision).
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